Jay-Z has proven to be a master of many things and now he’s taking on the marijuana business.
The hip-hop billionaire has announced a new partnership with a California cannabis company, named Caliva.
The rapper has entered a multi-year partner and will serve as the chief brand strategist for the company.
In a released statement he explained that role within Caliva will be to drive creative direction, outreach efforts and strategy for the brand.
Jigga also expressed his desire to provide job training and workforce development for people returning from incarceration.