Hennessy has for a long time been the cognac of choice when it come to the culture. Now, it looks like it’s the cognac of choice for the NBA too!
It has been announced that Hennessy is now the official spirit of the NBA thanks to a new partnership. The new collaboration between the NBA and Hennessy will tip off during All-Star Weekend festivities.
Hennessy will be serving as an associate partner of the Celebrity Game presented by Ruffles and will also be a presenting partner of the pre-game red carpet.
Hennessy is also aiming to improve the fan experience of the NBA, WNBA and USA Basketball by providing access to games, players, cultural events, creating and commemorating special stories and activations that highlights their “Never stop. Never settle.” motto.
Giles Woodyer, Senior Vice President, Hennessy U.S. told Forbes in an interview that “We feel very fortunate to be partnering with an organization that offers so many diverse associations and opportunities to embrace the spirit of the game.”
Blogged By: Bernie Oh!| @IamBernieOh