Lebron James has had his hands in a lot lately, from television to opening a public school. Well the NBA great is now taking on the health and wellness industry, with a new brand!
James is joining forces with Lindsey Vonn, Cindy Crawford, and Arnold Schwarzenegger, to create a new subscription service that encourages it’s subscribers to live a healthy lifestyle.
According to Refinery29, James came up with the initial idea. Ladder will allow users to take a quick survey to assess their fitness goals. They will then be paired with advisers who help them achieve those goals.
Vonn says, “It’s not just about supplements or protein shakes, it’s more about healthy living and helping people become more educated so they can live their life to their full potential.”
Blogged By: Bernie Oh!| @IamBernieOh